An introduction to the soecial issue
Year of publication: |
2015
|
---|---|
Authors: | Bucklin, Randolph E. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 543-545
|
Subject: | Channels of distribution | Normative theory |
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