An introspective study of local diversities in retail purchase behaviour to formulate retail strategy for the global players
Year of publication: |
2007
|
---|---|
Authors: | Datta, Mahua ; Datta, Debraj |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 141-158
|
Subject: | Einzelhandel | Retail trade | Handelsmanagement | Retail management | Globalisierung | Globalization | Handelsmarketing | Retail marketing |
-
Datta, Debraj, (2008)
-
Marktorientiertes Management komplexer Projekte im Handel
Rudolph, Thomas, (1999)
-
Retail history in the management context : prototype, prologue or prequel?
Alexander, Nicholas, (2010)
- More ...
-
Datta, Debraj, (2008)
-
The Convergence Model : Product Evolution Stages and Investment Strategies
Datta, Debraj, (2008)
-
Datta, Debraj, (2008)
- More ...