An inventory decision model for new products when demand depends on dynamic advertising expenditure
K. K. Aggarwal and Alok Kumar
| Year of publication: |
2013
|
|---|---|
| Authors: | Aggarwal, K. K. ; Kumar, Alok |
| Published in: |
International journal of logistics systems and management. - Olney : Inderscience, ISSN 1742-7967, ZDB-ID 21787955. - Vol. 15.2013, 4, p. 424-444
|
| Subject: | Lagerhaltungsmodell | Produktinnovation | Werbeplanung | Innovationsdiffusion | Sensitivitätsanalyse | Mathematische Optimierung |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010159612