An investigation into the cocept of brand love and its proximal and distal covariates
Ruchi Garg, Jaydeep Mukherjee, Soumendu Biswas, and Aarti Kataria
| Year of publication: |
July-September 2016
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| Authors: | Garg, Ruchi ; Mukherjee, Jaydeep ; Biswas, Soumendu ; Kataria, Aarti |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 3, p. 135-153
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| Subject: | brand experience | brand love | brand's liking for consumers | consumer citizenship behavior | extraversion | neuroticism | respect | social exchange theory | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Emotion | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633621