An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Geoff Lancaster
| Year of publication: |
1998
|
|---|---|
| Authors: | Lancaster, Geoffrey |
| Institutions: | Macquarie University / Department of Economics (contributor) |
| Publisher: |
Sydney, NSW : Macquarie Univ., Dep. of Economics |
| Subject: | Marketingmanagement | Marketing management | KMU | SME |
| Extent: | 21 S |
|---|---|
| Series: | Macquarie economics research papers. - Sydney, ISSN 1833-5020, ZDB-ID 2240179-9. - Vol. 98,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review ; Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 1-86408-410-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000983872