An investigation into the relationship between political activity levels and political market orientation
Year of publication: |
2010
|
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Authors: | Ormrod, Robert P. ; Henneberg, Stephan |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 3/4, p. 382-400
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Subject: | Politische Partei | Political party | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Mitgliedschaft | Membership | Meinung | Opinion |
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