An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan, and Liang (Rebecca) Tang
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Kang, Juhee ; Manthiou, Aikaterini ; Norzuwana Sumarjan ; Tang, Liang |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 1, p. 1-22
|
| Subject: | Attachment | brand knowledge | experience | hotel brands | trust | Hotellerie | Hotel industry | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2016.1172534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669639