An investigation of consumer acceptance of M-banking
Year of publication: |
2010
|
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Authors: | Wessels, Lisa ; Drennan, Judy |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 7, p. 547-568
|
Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Online-Befragung | Web survey | Australien | Australia |
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