An investigation of coupon-prone consumers - Their reactions to coupon feature manipulations
| Year of publication: |
2001
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|---|---|
| Authors: | Guimond, Lisa ; Kim, Chankon ; Laroche, Michel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 54.2001, 2, p. 131-138
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