An investigation of marketing practice by firm size
Nicole E. Coviello, Roderick J. Brodie and Hugh J. Munro
| Year of publication: |
2008
|
|---|---|
| Authors: | Coviello, Nicole E. ; Brodie, Roderick J. ; Munro, Hugh J. |
| Published in: |
Small business and entrepreneurship ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 269-292
|
| Subject: | KMU | SME | Großunternehmen | Large firm | Betriebsgröße | Firm size | Vergleich | Comparison | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Befragung | Interview | Neuseeland | New Zealand | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003729809