An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context
Year of publication: |
2011
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Authors: | Kaynak, Erdener ; Kara, Ali ; Apil, Ali Riza |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 24.2011, 5 (1.11.), p. 433-453
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