An investigation of the relationships among consumer satisfaction, loyalty, and market share in Kuwaiti loan services
Year of publication: |
2008
|
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Authors: | Al-Wugayan, Adel A. A. ; Pleshko, Larry P. ; Baqer, Samar M. |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 2, p. 95-106
|
Subject: | Kreditgeschäft | Bank lending | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marktanteil | Market share | Kuwait |
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