An investigation of the theory practice gap in professional sales
Ellen Bolman Pullins, Hanna Timonen, Timo Kaski, and Mari Holopainen
| Year of publication: |
2017
|
|---|---|
| Authors: | Pullins, Ellen ; Timonen, Hanna ; Kaski, Timo ; Holopainen, Mari |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 1, p. 17-38
|
| Subject: | Verkauf | Selling | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1236665 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654463