An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Year of publication: |
2013
|
---|---|
Authors: | Vallaster, Christine ; von Wallpach, Sylvia |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 9, p. 1505-1515
|
Publisher: |
Elsevier |
Subject: | Multi-stakeholder | Brand meaning co-creation | Virtual discourse |
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