An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Stanley J. Shapiro
| Year of publication: |
2008
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|---|---|
| Authors: | Shapiro, Stanley J. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 4, p. 426-428
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| Subject: | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784287