An operations management perspective on adopting customer-relations management (CRM) software
| Year of publication: |
2012
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|---|---|
| Authors: | Schniederjans, Marc J. ; Cao, Qing ; Ching Gu, Vicky |
| Published in: |
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 1604776. - Vol. 50.2012, 14 (15.7.), p. 3974-3988
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