An outsider’s inside view of ethnic entrepreneurship
Year of publication: |
2016
|
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Authors: | McPherson, Mark |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 1, p. 63-89
|
Subject: | Qualitative research | Marketing | Perception | Ethnic minority businesses | Outsider/insider view | Personal and structural power relations | Niederlande | Netherlands | Entrepreneurship | Entrepreneurship approach | Ethnische Gruppe | Ethnic group |
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