An overview, empirical application, and discussion of the future research potential of Q&A models in B2B contexts
Year of publication: |
2022
|
---|---|
Authors: | Lawrence, Benjamin ; Wang, Yanqing ; Pan, Yinghao ; Alexander, Charlotte S. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 212-221
|
Subject: | Automated text analytics | Franchise disclosure | BERT | Natural language processing |
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