An overview of marketing planning in UK manufacturing companies
Year of publication: |
1982
|
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Authors: | Greenley, Gordon E. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 16.1982, 7, p. 3-15
|
Subject: | Industrie | Manufacturing industries | Großbritannien | United Kingdom | Marketingmanagement | Marketing management |
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