An overview of marketing strategy and planning
George M. Zinkhan and Arun Pereira
| Year of publication: |
1994
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|---|---|
| Authors: | Zinkhan, George M. |
| Other Persons: | Pereira, Arun (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 11.1994, 3, p. 185-218
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| Subject: | Marketing | Theorie | Theory | 1981-1993 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001163886