An Overview of the Status of Electronic Commerce in India

This article aims to overview various socio-cultural factors such as urban-rural digital divide, regional languages, customs, geographical locations and transport and logistics that affect the development of the electronic commerce (e-commerce) in India vis-à-vis the global scenario. The scenario of e-commerce in India presents a study in contrast due to approximately 69 per cent population living in the villages. However, the segment of the population living in metros and sub-metros is also quite large and affluent and surpasses the total e-markets of many developed countries. Due to this reason, the online shopping in India is catching up. Nevertheless, there are different driving forces as well as barriers which have been identified. The most important driving force for e-shopping is time saving while the most prominent barrier is the doubt about the quality of the product. Insecurity of the electronic transaction is also an important inhibitor. With the current security steps being taken by the government of India and also at the technological level, it is hoped that these fears would be allayed