An overview of two Greek consumer behaviour research studies for grocery products
by Michael Bourlakis
| Year of publication: |
2007
|
|---|---|
| Authors: | Bourlakis, Michael |
| Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 1344027-5. - Vol. 53.2007/08, p. 35-39
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Werbewirkung | Advertising effects | Lebensmitteleinzelhandel | Food retailing | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003475576