An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind
Wonsuk Jung, Joann Peck, Mauricio Palmeira, and Kyeongheui Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Jung, Wonsuk ; Peck, Joann ; Palmeira, Mauricio ; Kim, Kyeongheui |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 1019-1039
|
| Subject: | consumer–brand relationship | identity | ownership | product upgrade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221078551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389280