Analyses of visitors' experiences in museums based on e-word of mouth and TripAdvisors online reviews : the case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria
Fordjour Richmond, Nwogu Chimaraoke Uchechukwu, Célia M.Q. Ramos
| Year of publication: |
2023
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|---|---|
| Authors: | Richmond, Fordjour ; Uchechukwu, Nwogu Chimaraoke ; Ramos, Célia M. Q. |
| Published in: |
Contemporary approaches of digital marketing and the role of machine intelligence. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-7735-9. - 2023, p. 192-216
|
| Subject: | Museum | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Ghana | Nigeria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-7735-9.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365979