Analysing consumer motivation towards purchasing fashion online
Year of publication: |
2014
|
---|---|
Authors: | Vignali, Gianpaolo ; Reid, Louise |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 13.2014, 2, p. 133-152
|
Subject: | consumer motivations | fashion e-commerce | retailing | utilitarian and hedonic motivations | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Motivation | Electronic Commerce | E-commerce | Textilhandel | Textile distribution | Kaufmotiv | Consumer motivation |
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