Analysing customer behaviour in mobile app usage
Year of publication: |
2017
|
---|---|
Authors: | Chen, Qianling ; Zhang, Min ; Zhao, Xiande |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 117.2017, 2, p. 425-438
|
Publisher: |
Emerald Publishing Limited |
Subject: | Big data | Mobile app | Customer behaviour |
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