Analysing green purchasing behaviour through subjective norms and perceived behaviour control
Year of publication: |
January-June 2018
|
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Authors: | Chauhan, Vinay ; Bhagat, Rohit |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 5.2018, 1, p. 46-55
|
Subject: | Subjective Norms | Perceived Behaviour Control | Green Purchase Intention | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Soziale Norm | Social norm | Verhaltensökonomik | Behavioral economics | USA | United States | Verbrauchereinstellung | Consumer attitudes |
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