Analysing the brand resonance amongst telecom subscribers in Nagpur City
Year of publication: |
2022
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Authors: | Khan, Amior Hafizullah ; Chandak, Shravan Jasraj ; Kewalramani, Bhumika |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 9.2022, 1/2, p. 90-105
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Subject: | brand resonance | loyalty | telecom subscribers | Markenführung | Brand management | Telekommunikationssektor | Telecommunications industry | Stadtmarketing | City marketing | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications | Markenimage | Brand image |
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