Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Year of publication: |
2023
|
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Authors: | Olawunmi, Christiana Adeola ; Clarke, Andrew Paul |
Published in: |
Journal of enterprising communities : people and places in the global economy. - Bradford : Emerald, ISSN 1750-6212, ZDB-ID 2279480-3. - Vol. 17.2023, 6, p. 1410-1438
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Subject: | Competitive advantage | Core competencies | Fish farming | Market positioning | Market segmentation | Marketing strategies | Product branding | Sales promotion | Strategies | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Aquakultur | Aquaculture | Verkaufsförderung | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy |
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