Analysis of advertising and a points-exchange incentive in a reverse supply chain for unwanted medications in households based on Game Theory
Meina Hua, Ivan Ka Wai Lai, Huajun Tang
| Year of publication: |
2019
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|---|---|
| Authors: | Hua, Meina ; Lai, Ivan K. W. ; Tang, Huajun |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 217.2019, p. 259-268
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| Subject: | Advertising | Game Theory | Points-exchange incentive | Reverse supply chain | Unwanted medications | Spieltheorie | Game theory | Lieferkette | Supply chain | Werbung | Betriebliche Kreislaufwirtschaft | Reverse logistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2019.02.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129267