Analysis and processing - introduction to knowledge management

Although the essential theoretical knowledge of marketing concepts is not enough for a person involved in the management and marketing planning. To be competitive in the labor market in the area of marketing interest must possess specific information analysis tools in order to capture those aspects of the marketing environment necessary for development decision making. Using the analytical capabilities resulting from technological boom of the last decades, especially those pertaining to information technology is vital for the competitiveness of the marketing activities of a modern organization.