An analysis on cross border electronic commerce platform selection criteria in ASEAN : the perspective of Korean small and medium sized firms
Year of publication: |
2020
|
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Authors: | Lee, Sang Yoon ; Han, Jeong-Hugh |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 16.2020, 5, p. 257-276
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Subject: | AHP | Analytic Hierarchy Process | ASEAN | CBEC | Cross Border Electronic Commerce | ASEAN-Staaten | ASEAN countries | AHP-Verfahren | AHP approach | Electronic Commerce | E-commerce | KMU | SME | Südkorea | South Korea | Online-Handel | Online retailing |
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