An analysis of the effectiveness of the balanced scorecard for the combined functions of communication of strategy, alignment of actions to strategic goals and performance measurement : case study - British Airways World Cargo, Pacific Region
Stella Mooraj
| Year of publication: |
1998
|
|---|---|
| Authors: | Mooraj, Stella |
| Publisher: |
Lausanne : Institut Univ. de Management Internat. (IUMI), Ecole des HEC, Univ. de Lausanne |
| Subject: | Balanced Scorecard | Leistungsmessung | Strategische Planung | Unternehmen | Kommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 79 S. : Ill. |
|---|---|
| Series: | Working paper / IUMI, Institut Universitaire de Management International. - Lausanne : HEC, Univ. de Lausanne. - Vol. 9805 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Lausanne, Univ., Diss., 1996/97 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10004752602