Analysis for marketing planning
Donald R. Lehmann ; Russell S. Winer
| Year of publication: |
1994 ; 3. ed.
|
|---|---|
| Authors: | Lehmann, Donald R. ; Winer, Russell S. |
| Publisher: |
Burr Ridge, Ill. [u.a.] : Irwin |
| Subject: | Marketing | Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 198 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-12276-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004313182