Analysis of brand resonance measures to access, dimensionality, reliability and validity
Umesh Ramchandra Raut, Pedro Quelhas Brito, Prafulla Arjun Pawar
| Year of publication: |
2020
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|---|---|
| Authors: | Raut, Umesh Ramchandra ; Brito, Pedro Quelhas ; Pawar, Prafulla Arjun |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 1, p. 162-175
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| Subject: | Brand | brand resonance | measurement model | reliability | validity | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Performance-Messung | Performance measurement | Markenartikel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919846964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211015