Analysis of Consideration of Security Parameters by Vendors on Trust and Customer Satisfaction in E-Commerce

Exchanges in electronic market accomplishes through electronic channels. An electronic market is a meeting point for both the shoppers and the sellers. This article aims for the impact of cultural and security orientation on the customer perception of the seller's ethics regarding the customers' loyalty. A heuristic method is applied to examine dimensions of customer perception of seller ethics. The research community is selected out of a large group of sale experts and directly through electronic survey platform in electronic markets. According to the article findings, electronic customers are of high tendency to better understand the electronic seller's ethics, and the customer's higher perception of electronic sellers increases the shopping. On-time and correct electronic seller's responses affect positively on the customers' loyalty. The consumer loyalty regarding the ethics of electronic retailer's scale is greater completeness to evaluate consumer perceptions of e-retailers' ethics than scales using a one-dimensional approach. This study further examines both individualism and collectivism at the individual level, which is rare in the existing literature.