Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Tyrone T. Lin; Chia-Chi Lee; Hsiao-Chi Lin
Year of publication: |
2013
|
---|---|
Authors: | Lin, Tyrone T. ; Lee, Chia-chi ; Lin, Hsiao-chi |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 22799382. - Vol. 7.2013, 1, p. 37-59
|
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Lin, Tyrone T., (2013)
-
The determinant of customer profitability on the financial institution
Lee, Chia-chi, (2010)
-
The determinants of the transportation outsourcing strategy for the express delivery company
Lee, Chia-chi, (2013)
- More ...