Analysis of factors influencing recurring donations in a university setting : a compound poisson mixture regression model
Jingyuan Bao, Elizabeth J. Durango-Cohen, Liat Levontin, Pablo L. Durango-Cohen
| Year of publication: |
2022
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|---|---|
| Authors: | Bao, Jingyuan ; Durango-Cohen, Elizabeth J. ; Levontin, Liat ; Durango-Cohen, Pablo L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 489-503
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| Subject: | Charitable giving | Recurring transactions | Frequency and monetary value | Compound poisson | Mixture regression | Segmentation analysis | Theorie | Theory | Fundraising | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459871