Analysis of frozen food adoption by the consumer in Uttarakhand, a state of India : an inferential statistics approach
Year of publication: |
2022
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Authors: | Arora, Madhu ; Kumar, Rupesh ; Anand, Neeraj |
Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5365, ZDB-ID 2232972-9. - Vol. 13.2022, 1, p. 88-111
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Subject: | consumer adoption | consumer convenience | consumer perception | frozen food | India | unhealthy | Indien | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Lebensmittel | Food |
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