Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis
Year of publication: |
2022
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Authors: | Michulek, Jakub ; Križanová, Anna |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 10.2022, 2/36, p. 154-166
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Subject: | internal marketing communication | internal marketing communication tools | Industry 4.0 | McKinsey 7S analysis | CSR | Code of Ethics | shared values | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Unternehmensethik | Business ethics | Interne Kommunikation | Internal communication |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/mdke-2022-0011 [DOI] hdl:11159/8752 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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