Analysis of &“Made in” Product Images—An Exploratory Study

This article reports the results of an exploratory study comparing U.S. and Japanese consumers' perceptions of various foreign and national “made in” product images. “Made in” profiles of products originating in England, France, Germany, U.S.A., and Japan were constructed using semantic differential responses from U.S. and Japanese consumers. Profile differences are analyzed statistically and implications discussed.© 1974 JIBS. Journal of International Business Studies (1974) 5, 119–127