Analysis of Marketing Issues of Beef in Shikarpur District

The current research investigates the ANALYSIS OF MARKETING ISSUES OF BEEF IN SHIKARPUR DISTRICT. Data were collected from 30 farms from Shikarpur and their vicinity. Data were Analysis by using SPSS-21 version. It was revealed that revealed that out of 50 farmers, 33 percent were literate and 67 percent were illiterate. The producer earned the net margin of Rs.3000 for each buffalo and Rs.3400 for each cattle after incurring the total expenditure of Rs.2300 for buffalo and Rs.2500 for cattle. The marketing agencies involved in the trade were identified as trader, middleman and final seller. While the middleman incurred Rs.116.40 for buffalo and Rs.100.70 for cattle, final seller incurred Rs.129.25 for buffalo and Rs.97.50 on cattle. The price spread between producer and trader, trader and middleman, middleman and final seller was Rs.372.93, Rs.937.80 and Rs.1150.00 for buffalo and Rs.711.03, Rs.901.40 and Rs.925.00 for cattle respectively. Marketing margin for trader, middleman and final seller was 1.96, 4.72 and 4.10 percent for buffalo and 4.62, 4.95 and 4.85 percent for cattle respectively. The maximum markup was 4.95 and 5.21 percent earned by middleman for the sale of buffalo and cattle respectively, while the minimum percentage received by trader was 1.80 percent from the sale of buffalo and 4.18 from the sale of cattle. The price paid by consumer on buffalo was shared as 89.58 percent by producer, 1.80 percent by trader, 4.52 percent by middleman, and 4.10 percent by final seller, whereas, in case of cattle it was shared as 86.27 percent (producer), 4.18 percent (trader), 4.7 percent (middleman), 4.85 percent (final seller)