Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach
| Year of publication: |
1998
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|---|---|
| Authors: | Logman, M. ; Pauwels, W. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 19.1998, 6, p. 343-354
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