Analysis of relationships between market conditions and gain or loss in brand share of the market
Year of publication: |
1965
|
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Authors: | Benson, Purnell H. |
Published in: |
Marketing and the computer. - Englewood Cliffs, N.J. : Prentice-Hall. - 1965, p. 390-397
|
Subject: | Markenartikel | Marktanteil |
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