Analysis of Russian retailers' communication strategies in terms of external constraints
Year of publication: |
2016
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Authors: | Starostin, Vasily S. ; Chernova, Veronika Y. |
Published in: |
Journal of advanced research in law and economics : JARLE. - Craiova : ASERS Publ., ISSN 2068-696X, ZDB-ID 2576474-3. - Vol. 7.2016, 3/17, p. 630-636
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Subject: | communication strategies | consumer | distribution | retail chains | Einzelhandel | Retail trade | Russland | Russia | Kommunikation | Communication | Handelskette | Retail chain | Konsumentenverhalten | Consumer behaviour |
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