Analysis of SCF under sales promotional schemes : an application of interpretive structural modelling approach
Year of publication: |
1-15 September 2018
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Authors: | Chirra, Sricharan ; Kumar, Dinesh |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 56.2018, 18 (1/15.9.), p. 6015-6033
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Subject: | supply chain flexibility | sales promotional schemes | automotive industry | interpretive structural modelling | demand uncertainty | Lieferkette | Supply chain | Kfz-Industrie | Automotive industry | Verkaufsförderung | Sales promotion |
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