Analysis of strategic alliance management : lessons from the failure of Korean and Japanese licensed games in China
Qun Ren and Philip Hardwick
Year of publication: |
2009
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Authors: | Ren, Qun ; Hardwick, Philip |
Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 24227626. - Vol. 2.2009, 1, p. 1-14
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