Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Year of publication: |
2023
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Authors: | Gburova, Jaroslava ; Gavurova, Beata ; Bacik, Radovan ; Tomasova, Maria |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 3, p. 134-141
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Subject: | advertising | marketing communication | political marketing | voter behaviour | Wahlverhalten | Voting behaviour | Werbung | Advertising | Slowakei | Slovakia | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Politik | Politics | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2023.3-012 [DOI] hdl:11159/631432 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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