Analysis of the role of complaint management in the context of relationship marketing
Year of publication: |
2011
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Authors: | Alvarez, Leticia Suarez ; Casielles, Rodolfo Vazquez ; Martin, Ana Maria Diaz |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 1, p. 143-165
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