Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Year of publication: |
2012
|
---|---|
Authors: | Sainz de Abajo, Beatriz ; Torre Diez, Isabel de la ; López Coronado, Miguel ; Castro Lozano, Carlos de |
Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 62-78
|
Subject: | KMU | SME | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
-
Klink, Benjamin, (2023)
-
Anderl, Eva, (2016)
-
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney, (2016)
- More ...
-
Sainz de Abajo, Beatriz, (2011)
-
Telemedicine and E-health services, policies, and applications : advancements and developments
Sainz de Abajo, Beatriz, (2012)
- More ...